TikTok - Make Your Day

The endless amount of videos are waiting for you

TikTok’s concept is very similar to Instagram, but it has some noticeable differences that make this app so popular in a short period of time. Before using the application, you need to register there. The process is very simple and won’t take long. By default, each account is public and can be visible by other users. But if you want, you can make it private. As a result, only your friends can watch videos.

After the registration, you can create, edit, browse and share short funny videos. As a rule, each video features music in the background, some filters, and was sped up or slowed down before publishing. The most typical example is a short lip-sync video to popular songs. By the way, the platform has a really large base of songs; you can choose from a variety of music genres and modify it as you want.

Another exciting option is that you can react to the video published by other users. It is called a ‘duet’ option. Users can film their reactions, and it will be placed in a small window that can be moved around the screen. In other words, you can record videos aside another video. Incredible!

Since TickTok has many options that allow users to interact with each other, they have a powerful department, which, with the help of artificial intelligence, analyzes all this and form surprisingly accurate recommendations for each user.

500 million users only after 3 years

The speed at which Tick Tok is growing continues to amaze. Only 3 years after its first release, the application already has more than 500 million active users. The vast majority of their users are the young generation in the age of 16 and 24. TikTok user’s engagement is almost 30%, and, on average, every user spends around one hour a day on the app.

In October last year, the application was recognized as the most downloaded app in the USA. It became the first Chinese title that can achieve such incredible results. For now, TikTok operates in more than 150 markets and available in 75 languages. In February 2019, TikTok, together with Douyin, the alternative application for the Chinese market, hit one billion downloads globally!